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Advertising at war : business, consumers, and government in the 1940s Titelvorschau
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Advertising at war : business, consumers, and government in the 1940s

Autor: Inger L Stole
Verlag: Urbana : University of Illinois Press, ©2012.
Serien: History of communication.
Ausgabe/Medienart   Gedrucktes Buch : EnglischAlle Ausgaben und Medienarten anzeigen
Zusammenfassung:

The advertising industry's rise to power, in war and peace

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Gattung/Form: History
Medienart: Internetquelle
Dokumenttyp Buch, Internet-Ressource
Alle Autoren: Inger L Stole
ISBN: 9780252037122 025203712X 9780252078651 0252078659
OCLC-Nummer: 788268039
Beschreibung: viii, 263 pages : illustrations ; 25 cm.
Inhalt: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
Serientitel: History of communication.
Verfasserangabe: Inger L. Stole.

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"Stole weaves a thought-provoking tale of corporate power and government collusion drawn from the archives of the Ad Council, the Consumer's Union, the Federal Trade Commission, the Offices of War Weiterlesen…

 
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