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Advertising at war : business, consumers, and government in the 1940s

Autor: Inger L Stole
Editorial: Urbana : University of Illinois Press, ©2012.
Serie: History of communication.
Edición/Formato:   Print book : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:

The advertising industry's rise to power, in war and peace

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Detalles

Género/Forma: History
Tipo de material: Recurso en Internet
Tipo de documento: Libro/Texto, Recurso en Internet
Todos autores / colaboradores: Inger L Stole
ISBN: 9780252037122 025203712X 9780252078651 0252078659
Número OCLC: 788268039
Descripción: viii, 263 pages : illustrations ; 25 cm.
Contenido: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
Título de la serie: History of communication.
Responsabilidad: Inger L. Stole.

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"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and Leer más

 
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