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Advertising at war : business, consumers, and government in the 1940s

Auteur : Inger L Stole
Éditeur : Urbana : University of Illinois Press, ©2012.
Collection : History of communication.
Édition/format :   Livre imprimé : EnglishVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :

The advertising industry's rise to power, in war and peace

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Détails

Genre/forme : History
Type d’ouvrage : Ressource Internet
Format : Book, Internet Resource
Tous les auteurs / collaborateurs : Inger L Stole
ISBN : 9780252037122 025203712X 9780252078651 0252078659
Numéro OCLC : 788268039
Description : viii, 263 pages : illustrations ; 25 cm.
Contenu : Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
Titre de collection : History of communication.
Responsabilité : Inger L. Stole.

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"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and Lire la suite...

 
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