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Advertising at war : business, consumers, and government in the 1940s

Autore: Inger L Stole
Editore: Urbana : University of Illinois Press, ©2012.
Serie: History of communication.
Edizione/Formato:   Libro a stampa : EnglishVedi tutte le edizioni e i formati
Sommario:

The advertising industry's rise to power, in war and peace

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Genere/formato: History
Tipo materiale: Risorsa internet
Tipo documento Libro, Risorsa Internet
Tutti gli autori / Collaboratori: Inger L Stole
ISBN: 9780252037122 025203712X 9780252078651 0252078659
Numero OCLC: 788268039
Descrizione: viii, 263 pages : illustrations ; 25 cm.
Contenuti: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
Titolo della serie: History of communication.
Responsabilità: Inger L. Stole.

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"Stole weaves a thought-provoking tale of corporate power and government collusion drawn from the archives of the Ad Council, the Consumer's Union, the Federal Trade Commission, the Offices of War Per saperne di più…

 
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