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Advertising at war : business, consumers, and government in the 1940s

著者: Inger L Stole
出版社: Urbana : University of Illinois Press, ©2012.
シリーズ: History of communication.
エディション/フォーマット:   紙書籍 : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:

The advertising industry's rise to power, in war and peace

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ジャンル/形式: History
資料の種類: インターネット資料
ドキュメントの種類 書籍, インターネット資料
すべての著者/寄与者: Inger L Stole
ISBN: 9780252037122 025203712X 9780252078651 0252078659
OCLC No.: 788268039
物理形態: viii, 263 pages : illustrations ; 25 cm.
コンテンツ: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
シリーズタイトル: History of communication.
責任者: Inger L. Stole.

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出版社によるあらすじ

"Stole weaves a thought-provoking tale of corporate power and government collusion drawn from the archives of the Ad Council, the Consumer's Union, the Federal Trade Commission, the Offices of War 続きを読む

 
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