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Advertising at war : business, consumers, and government in the 1940s

저자: Inger L Stole
출판사: Urbana : University of Illinois Press, ©2012.
시리즈: History of communication.
판/형식:   인쇄본 : 영어모든 판과 형식 보기
요약:

The advertising industry's rise to power, in war and peace

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장르/형태: History
자료 유형: 인터넷 자료
문서 유형 도서, 인터넷 자원
모든 저자 / 참여자: Inger L Stole
ISBN: 9780252037122 025203712X 9780252078651 0252078659
OCLC 번호: 788268039
설명: viii, 263 pages : illustrations ; 25 cm.
내용: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
일련 제목: History of communication.
책임: Inger L. Stole.

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"Stole weaves a thought-provoking tale of corporate power and government collusion drawn from the archives of the Ad Council, the Consumer's Union, the Federal Trade Commission, the Offices of War 더 읽기…

 
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