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Advertising at war : business, consumers, and government in the 1940s

Auteur: Inger L Stole
Uitgever: Urbana : University of Illinois Press, ©2012.
Serie: History of communication.
Editie/Formaat:   Print book : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:

The advertising industry's rise to power, in war and peace

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Genre/Vorm: History
Genre: Internetbron
Soort document: Boek, Internetbron
Alle auteurs / medewerkers: Inger L Stole
ISBN: 9780252037122 025203712X 9780252078651 0252078659
OCLC-nummer: 788268039
Beschrijving: viii, 263 pages : illustrations ; 25 cm.
Inhoud: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
Serietitel: History of communication.
Verantwoordelijkheid: Inger L. Stole.

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"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and Meer lezen...

 
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