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Advertising at war : business, consumers, and government in the 1940s

著者: Inger L Stole
出版商: Urbana : University of Illinois Press, ©2012.
丛书: History of communication.
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:

The advertising industry's rise to power, in war and peace

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类型/形式: History
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Inger L Stole
ISBN: 9780252037122 025203712X 9780252078651 0252078659
OCLC号码: 788268039
描述: viii, 263 pages : illustrations ; 25 cm.
内容: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
丛书名: History of communication.
责任: Inger L. Stole.

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"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and 再读一些...

 
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