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Advertising at war : business, consumers, and government in the 1940s

作者: Inger L Stole
出版商: Urbana : University of Illinois Press, ©2012.
叢書: History of communication.
版本/格式:   圖書 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:

The advertising industry's rise to power, in war and peace

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類型/形式: History
資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Inger L Stole
ISBN: 9780252037122 025203712X 9780252078651 0252078659
OCLC系統控制編碼: 788268039
描述: viii, 263 p. : ill. ; 25 cm.
内容: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
叢書名: History of communication.
責任: Inger L. Stole.

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"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and 再讀一些...

 
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