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Advertising at war : business, consumers, and government in the 1940s

Autor Inger L Stole
Vydavatel: Urbana : University of Illinois Press, ©2012.
Edice: History of communication.
Vydání/formát:   e-kniha : Document : EnglishZobrazit všechny vydání a formáty
Databáze:WorldCat
Shrnutí:
Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S.  Přečíst více...
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Detaily

Žánr/forma: Electronic books
History
Doplňující formát: Print version:
(DLC) 2012030961
Typ materiálu: Document, Internetový zdroj
Typ dokumentu: Internet Resource, Computer File
Všichni autoři/tvůrci: Inger L Stole
ISBN: 0252094239 9780252094231
OCLC číslo: 818727270
Popis: 1 online resource.
Obsahy: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
Název edice: History of communication.
Odpovědnost: Inger L. Stole.

Anotace:

The advertising industry's rise to power, in war and peace  Přečíst více...

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"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and Přečíst více...

 
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