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Advertising at war : business, consumers, and government in the 1940s

Auteur : Inger L Stole
Éditeur : Urbana : University of Illinois Press, ©2012.
Collection : History of communication.
Édition/format :   Livre électronique : Document : AnglaisVoir toutes les éditions et les formats
Base de données :WorldCat
Résumé :
Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S.  Lire la suite...
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Détails

Genre/forme : Electronic books
History
Format – détails additionnels : Print version:
(DLC) 2012030961
Type d’ouvrage : Document, Ressource Internet
Format : Ressource Internet, Fichier informatique
Tous les auteurs / collaborateurs : Inger L Stole
ISBN : 0252094239 9780252094231
Numéro OCLC : 818727270
Description : 1 online resource.
Contenu : Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
Titre de collection : History of communication.
Responsabilité : Inger L. Stole.

Résumé :

The advertising industry's rise to power, in war and peace  Lire la suite...

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"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and Lire la suite...

 
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Données liées


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