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Advertising at war : business, consumers, and government in the 1940s

Autore: Inger L Stole
Editore: Urbana : University of Illinois Press, ©2012.
Serie: History of communication.
Edizione/Formato:   eBook : Document : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S.  Per saperne di più…
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Genere/forma: Electronic books
History
Informazioni aggiuntive sul formato: Print version:
(DLC) 2012030961
Tipo materiale: Document, Risorsa internet
Tipo documento: Internet Resource, Computer File
Tutti gli autori / Collaboratori: Inger L Stole
ISBN: 0252094239 9780252094231
Numero OCLC: 818727270
Descrizione: 1 online resource.
Contenuti: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
Titolo della serie: History of communication.
Responsabilità: Inger L. Stole.

Abstract:

The advertising industry's rise to power, in war and peace  Per saperne di più…

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"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and Per saperne di più…

 
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