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Advertising at war : business, consumers, and government in the 1940s

著者: Inger L Stole
出版: Urbana : University of Illinois Press, ©2012.
シリーズ: History of communication.
エディション/フォーマット:   電子書籍 : Document : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S.  続きを読む
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詳細

ジャンル/形式: Electronic books
History
その他のフォーマット: Print version:
(DLC) 2012030961
資料の種類: Document, インターネット資料
ドキュメントの種類: インターネットリソース, コンピューターファイル
すべての著者/寄与者: Inger L Stole
ISBN: 0252094239 9780252094231
OCLC No.: 818727270
物理形態: 1 online resource.
コンテンツ: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
シリーズタイトル: History of communication.
責任者: Inger L. Stole.

概要:

The advertising industry's rise to power, in war and peace  続きを読む

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出版社によるあらすじ

"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and 続きを読む

 
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