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Advertising at war : business, consumers, and government in the 1940s

저자: Inger L Stole
출판사: Urbana : University of Illinois Press, ©2012.
시리즈: History of communication.
판/형식:   전자도서 : 문서 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S.  더 읽기…
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상세정보

장르/형태: Electronic books
History
추가적인 물리적 형식: Print version:
(DLC) 2012030961
자료 유형: 문서, 인터넷 자료
문서 유형 인터넷 자원, 컴퓨터 파일
모든 저자 / 참여자: Inger L Stole
ISBN: 0252094239 9780252094231
OCLC 번호: 818727270
설명: 1 online resource.
내용: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
일련 제목: History of communication.
책임: Inger L. Stole.

초록:

The advertising industry's rise to power, in war and peace  더 읽기…

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"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and 더 읽기…

 
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