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Advertising at war : business, consumers, and government in the 1940s

Autor: Inger L Stole
Editora: Urbana : University of Illinois Press, ©2012.
Séries: History of communication.
Edição/Formato   e-book : Documento : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S.  Ler mais...
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Detalhes

Gênero/Forma: Electronic books
History
Formato Físico Adicional: Print version:
(DLC) 2012030961
Tipo de Material: Documento, Recurso Internet
Tipo de Documento: Recurso Internet, Arquivo de Computador
Todos os Autores / Contribuintes: Inger L Stole
ISBN: 0252094239 9780252094231
Número OCLC: 818727270
Descrição: 1 online resource.
Conteúdos: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
Título da Série: History of communication.
Responsabilidade: Inger L. Stole.

Resumo:

The advertising industry's rise to power, in war and peace  Ler mais...

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"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and Ler mais...

 
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