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Advertising at war : business, consumers, and government in the 1940s

ผู้แต่ง: Inger L Stole
สำนักพิมพ์: Urbana : University of Illinois Press, ©2012.
ชุด: History of communication.
ครั้งที่พิมพ์/รูปแบบ:   หนังสืออีเล็กทรอนิกส์ : เอกสาร : ภาษาอังกฤษดูครั้งที่พิมพ์และรูปแบบ
สรุป:
Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S.  อ่านมากขึ้น…
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ประเภท/แบบฟอร์ม Electronic books
History
รูปแบบทางกายภาพเพิ่มเติม Print version:
(DLC) 2012030961
ขนิดวัสดุ: เอกสาร, ทรัพยากรอินแทอร์เน็ต
ประเภทเอกสาร แหล่งข้อมูลอินเทอร์เน็ต, ไฟล์คอมพิวเตอร์
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Inger L Stole
ISBN: 0252094239 9780252094231
OCLC Number: 818727270
คำอธิบาย: 1 online resource.
สารบัญ: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
ชื่อชุด: History of communication.
ความรับผิดชอบ: Inger L. Stole.

บทคัดย่อ:

The advertising industry's rise to power, in war and peace  อ่านมากขึ้น…

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"Stole weaves a thought-provoking tale of corporate power and government collusion drawn from the archives of the Ad Council, the Consumer's Union, the Federal Trade Commission, the Offices of War อ่านมากขึ้น…

 
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