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Advertising at war : business, consumers, and government in the 1940s 预览资料
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Advertising at war : business, consumers, and government in the 1940s

著者: Inger L Stole
出版商: Urbana : University of Illinois Press, ©2012.
丛书: History of communication.
版本/格式:   电子图书 : 文献 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S.  再读一些...
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类型/形式: Electronic books
History
附加的形体格式: Print version:
(DLC) 2012030961
材料类型: 文献, 互联网资源
文件类型: 互联网资源, 计算机文档
所有的著者/提供者: Inger L Stole
ISBN: 0252094239 9780252094231
OCLC号码: 818727270
描述: 1 online resource.
内容: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
丛书名: History of communication.
责任: Inger L. Stole.

摘要:

The advertising industry's rise to power, in war and peace  再读一些...

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"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and 再读一些...

 
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