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Advertising at war : business, consumers, and government in the 1940s

作者: Inger L Stole
出版商: Urbana : University of Illinois Press, ©2012.
叢書: History of communication.
版本/格式:   電子書 : 文獻 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
Inger L. Stole challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. She suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S.  再讀一些...
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詳細書目

類型/形式: Electronic books
History
其他的實體格式: Print version:
(DLC) 2012030961
資料類型: 文獻, 網際網路資源
文件類型: 網路資源, 電腦資料
所有的作者/貢獻者: Inger L Stole
ISBN: 0252094239 9780252094231
OCLC系統控制編碼: 818727270
描述: 1 online resource.
内容: Prelude to war --
Advertising navigates the defense economy --
The initial year of the Advertising Council --
The consumer movement's return --
Advertising, Washington, and the renamed War Advertising Council --
The increasing role of the War Advertising Council --
Peace and the reconversion of the Advertising Council.
叢書名: History of communication.
責任: Inger L. Stole.

摘要:

The advertising industry's rise to power, in war and peace  再讀一些...

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"Well conceived and judiciously argued, Advertising at War shows how the World War II years were critical to solidifying advertising's place as one of the basic institutions of American society and 再讀一些...

 
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