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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Author: Pete Barry
Publisher: London : Thames & Hudson, 2012.
Edition/Format:   Print book : English : 2nd ed., rev. & expandedView all editions and formats
Summary:

A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and  Read more...

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Document Type: Book
All Authors / Contributors: Pete Barry
ISBN: 9780500516232 0500516235 9780500290316 0500290318
OCLC Number: 778270510
Notes: Previous edition: 2008.
Description: 296 pages : illustrations ; 24 cm
Contents: Basic tools --
The strategy --
Print --
The campaign --
The tagline --
Generating strategies and ideas --
TV --
Ambient --
Interactive --
Copy --
Radio --
Integrated --
Execution --
Presenting and selling your work --
The student book --
Conclusion.
Responsibility: Pete Barry.

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Invaluable advice. Sound advice for advertising creatives. A solid, fun, informative read. The book supports our school's philosophy: have a great concept before you run to the computer. --Maria Read more...

 
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