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The advertising controversy : evidence on the economic effects of advertising

Author: Mark S Albion; Paul W Farris
Publisher: Boston, Mass. : Auburn House Pub. Co., ©1981.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

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Additional Physical Format: Online version:
Albion, Mark S., 1951-
Advertising controversy.
Boston, Mass. : Auburn House Pub. Co., ©1981
(OCoLC)681482648
Document Type: Book
All Authors / Contributors: Mark S Albion; Paul W Farris
ISBN: 086569057X 9780865690578
OCLC Number: 6862699
Description: xxi, 226 pages : illustrations ; 24 cm
Responsibility: Mark S. Albion, Paul W. Farris.
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"A comprehensive, well-documented review and summary of extensive research literature on the economic role and impact of advertising. . . . [It] provides valuable insights for economic theorists, Read more...

 
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