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Advertising cultures

Author: Timothy Dwight deWaal Malefyt; Brian Moeran
Publisher: Oxford ; New York : BERG, 2003.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Throu gh an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Advertising cultures.
Oxford ; New York : BERG, 2003
(DLC) 2003004506
(OCoLC)51799474
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Timothy Dwight deWaal Malefyt; Brian Moeran
ISBN: 9781845206208 1845206207
OCLC Number: 173503573
Notes: Includes index.
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xiii, 220 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. --
Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran --
How advertising makes its object / Steven Kemper --
Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella --
Advertising, production and consumption as cultural economy / Daniel Miller --
Imagining and imaging the other: Japanese advertising international / Brian Moeran --
The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen --
Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt --
Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien --
Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny --
Afterword: Looking forward, looking back / Marietta L. Baba.
Responsibility: edited by Timothy deWaal Malefyt and Brian Moeran.

Abstract:

Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. But the industry itself is far more subtle and complex than many people might assume. Throu gh an innovative mix of business strategy and cultural theory, this pioneering book provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a rare look into the workings of agencies themselves. How do advertisements endeavour to capture real life? How do advertising agencies think of their audi.

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