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Advertising cultures

Author: Timothy Dwight deWaal Malefyt; Brian Moeran
Publisher: Oxford ; New York : BERG, 2003.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
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Genre/Form: Aufsatzsammlung
Additional Physical Format: Online version:
Advertising cultures.
Oxford ; New York : BERG, 2003
(OCoLC)606993701
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Timothy Dwight deWaal Malefyt; Brian Moeran
ISBN: 1859736734 9781859736739 1859736785 9781859736784
OCLC Number: 51799474
Notes: Includes index.
Description: xiii, 220 pages : illustrations ; 25 cm
Contents: Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. --
Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran --
How advertising makes its object / Steven Kemper --
Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella --
Advertising, production and consumption as cultural economy / Daniel Miller --
Imagining and imaging the other: Japanese advertising international / Brian Moeran --
The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen --
Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt --
Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien --
Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny --
Afterword: Looking forward, looking back / Marietta L. Baba.
Responsibility: edited by Timothy deWaal Malefyt and Brian Moeran.

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