skip to content
Advertising cultures Preview this item
ClosePreview this item
Checking...

Advertising cultures

Author: Timothy Dwight deWaal Malefyt; Brian Moeran
Publisher: Oxford ; New York : BERG, 2003.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Aufsatzsammlung
Additional Physical Format: Online version:
Advertising cultures.
Oxford ; New York : BERG, 2003
(OCoLC)606993701
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Timothy Dwight deWaal Malefyt; Brian Moeran
ISBN: 1859736734 9781859736739 1859736785 9781859736784
OCLC Number: 51799474
Notes: Includes index.
Description: xiii, 220 p. : ill. ; 25 cm.
Contents: Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. --
Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran --
How advertising makes its object / Steven Kemper --
Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella --
Advertising, production and consumption as cultural economy / Daniel Miller --
Imagining and imaging the other: Japanese advertising international / Brian Moeran --
The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen --
Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt --
Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien --
Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny --
Afterword: Looking forward, looking back / Marietta L. Baba.
Responsibility: edited by Timothy deWaal Malefyt and Brian Moeran.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/51799474>
library:oclcnum"51799474"
library:placeOfPublication
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:MediaObject
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"1st ed."
schema:contributor
schema:contributor
<http://viaf.org/viaf/76551660>
rdf:typeschema:Person
schema:familyName"Malefyt"
schema:givenName"Timothy Dwight deWaal"
schema:name"Malefyt, Timothy Dwight deWaal."
schema:datePublished"2003"
schema:description"Foreword: A word from our sponsor- anthropology / John F. Sherry, Jr. -- Introduction: Advertising cultures- advertising, ethnography and anthropology / Timothy D. Malefyt and Brian Moeran -- How advertising makes its object / Steven Kemper -- Critical publicity/public criticism: reflections on fieldwork in the Bombay ad world / William Mazzarella -- Advertising, production and consumption as cultural economy / Daniel Miller -- Imagining and imaging the other: Japanese advertising international / Brian Moeran -- The revolution in marketing intimate apparel: a narrative ethnography / Barbara Olsen -- Models, metaphors and client relations: the negotiated meanings of advertising / Timothy d. Malefyt -- Fame and the ordinary: 'authentic' constructions of convenience foods / Marianne Elisabeth Lien -- Phsychology vs anthropology: Where is culture in marketplace ethnography? / Patricia L. Sunderland and Rita M. Denny -- Afterword: Looking forward, looking back / Marietta L. Baba."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/1044413307>
schema:genre"Aufsatzsammlung"@en
schema:inLanguage"en"
schema:name"Advertising cultures"@en
schema:numberOfPages"220"
schema:publication
schema:publisher
schema:workExample
schema:workExample
wdrs:describedby

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.