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Advertising design and typography

Author: Alex White
Publisher: New York : Allworth Press, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed." "Also included in the extensive section on typography is essential information on how type is perceived by readers, as well as  Read more...
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Details

Document Type: Book
All Authors / Contributors: Alex White
ISBN: 1581154658 9781581154658
OCLC Number: 71237354
Description: ix, 212 pages : illustrations (chiefly color) ; 29 cm
Contents: Introduction: What is advertising design? --
Strategy vs execution --
The four-levels of advertising --
How to be seen in noisiness --
Design: visual presentation --
Design: unity and clarity --
Design: words and pictures --
Design: print design vs billboards, TV, web and interactive, and radio --
Type knowledge --
Display type --
Text type.
Responsibility: Alex W. White.

Abstract:

"This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed." "Also included in the extensive section on typography is essential information on how type is perceived by readers, as well as typographic history, principles, and practice. Complete with over 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and help you see more critically and accurately"--Publisher description.

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