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Advertising ethics

Author: Edward Spence; Brett Van Heekeren
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2005.
Series: Basic ethics in action.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Part of the "Basic Ethics in Action" series, this work identifies, examines, and evaluates ethical issues in advertising. Combining cases with ethical analysis, it focuses on numerous areas of  Read more...

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Additional Physical Format: Online version:
Spence, Edward, 1949-
Advertising ethics.
Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2005
(OCoLC)690883324
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Edward Spence; Brett Van Heekeren
ISBN: 0130941212 9780130941213
OCLC Number: 54758571
Description: xiii, 140 pages : illustrations ; 24 cm.
Contents: Ethical reasoning and ethical principles --
Regulating the advertising environment : the role of the codes of ethics --
Advertising and the community --
Truth in advertising --
Stereotyping : the commodification of identity --
Endorsements and testimonials : it is all about credibility! --
Target advertising and the ethics of time and space --
The digital explosion --
Ethical advertising.
Series Title: Basic ethics in action.
Responsibility: Edward H. Spence and Brett Van Heekeren.

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by SATHISHASHETTY (WorldCat user on 2007-04-18)

ETHICS IN ADVERTISING

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ETHICS IN ADVERTISING

by SATHISHASHETTY (WorldCat user published 2007-04-18) Very Good Permalink
ETHICS IN ADVERTISING
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