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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/25546429 Title: Advertising exposure, memory, and choice Author: Andrew A Mitchell Publisher: Hillsdale, N.J. : L. Erlbaum, 1993. ISBN/ISSN: 0805806857 9780805806854 OCLC:25546429

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Advertising exposure, memory, and choice

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Advertising exposure, memory, and choice

Author:	Andrew A Mitchell
Publisher:	Hillsdale, N.J. : L. Erlbaum, 1993.
Series:	Advertising and consumer psychology.
Edition/Format:	Book : Conference publication : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Additional Physical Format:	Online version: Advertising exposure, memory, and choice. Hillsdale, N.J. : L. Erlbaum, 1993 (OCoLC)681827733
Material Type:	Conference publication
Document Type:	Book
All Authors / Contributors:	Andrew A Mitchell Find more information about:
ISBN:	0805806857 9780805806854
OCLC Number:	25546429
Notes:	Papers presented at the eighth annual Advertising and Consumer Psychology Conference, held at the Leo Burnett Co., Toronto, in May 1989.
Description:	vii, 349 p. : ill. ; 24 cm.
Contents:	Memory retrieval factors and advertising effectiveness / Kevin Lane Keller -- The relevance accessibility model of advertising effectiveness / William Baker -- A framework for understanding the effects of advertising exposure on choice / Prakash Nedungadi, Andrew A. Mitchell, Ida E. Berger -- The attitude-to-behavior process : implications for consumer behavior / Paul M. Herr, Russell H. Fazio -- Message receptivity : a new look at the old problem of open- versus closed-mindedness / Mark P. Zanna -- Consumer inference : determinants, consequences, and implications for advertising / Frank R. Kardes -- Advertising interactions : a route to understanding brand equity / Julie A. Edell -- Attitude toward the advertisement effects over time and in attitude change situations / Andrew A. Mitchell -- The influence of positive affect on cognitive organization : some implications for consumer decision making in response to advertising / Alice M. Isen -- Teaching emotion with drama advertising / John Deighton, Stephen J. Hoch -- A structural model of advertising effects / Charles E. Gengler, Thomas J. Reynolds -- Observing information processing and memory development : the potential value of EEG in the study of advertising / Michael L. Rothschild.
Series Title:	Advertising and consumer psychology.
Responsibility:	edited by Andrew A. Mitchell.
More information:	Publisher description

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