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Advertising for people who don't like advertising

Author: KesselsKramer.
Publisher: London : Laurence King Pub., 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This is a book for everyone who makes tea during commercial breaks. It's about why advertising irritates, bores or outrages us, and why it doesn't have to be this way.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
KesselsKramer.
Advertising for people who don't like advertising.
London : Laurence King Pub., 2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: KesselsKramer.
ISBN: 1780672217 9781780672212
OCLC Number: 866622296
Description: 1 online resource (1 online resource (239 pages).) : chiefly color illustrations
Contents: Hello --
Fairy tales for the trend spotters --
Why now --
A brief history of selling stuff (according to KesselsKramer) --
KesselsKramer (a guide for those who've never heard of us) --
Death to a bunch of other people --
The triumph of small --
Small is human --
KesselsKramer is wrong --
KK outlet --
Liberation through DIY --
Interview with Erik Kessels --
Advertising from the outside : interview with Stefan Sagmeister --
Alex Bogusky's remora on the underbelly of capitalism --
Anthony Burrill in pictures --
Hans Aarsman's history of the present --
Mark Fenske on teaching advertising like Aristotle --
Where did all the rebels go? Interview with Steve Henry --
The laws of creativity and how to mess with them --
Goodbye.
Responsibility: by KesselsKramer.

Abstract:

Suitable for those who have ever hated a web banner or zapped an ad break, this title explains how quitting work makes you better at working; discusses authenticity in imagemaking; and, looks at ways  Read more...

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