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Advertising in America; the consumer view

Author: Raymond Augustine BauerStephen A GreyserDonald L KanterWilliam M WeilbacherAmerican Association of Advertising Agencies.All authors
Publisher: Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1968.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Raymond Augustine Bauer; Stephen A Greyser; Donald L Kanter; William M Weilbacher; American Association of Advertising Agencies.; Harvard University. Graduate School of Business Administration. Division of Research.
OCLC Number: 182295
Notes: "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
Description: xxvi, 473 p. 21 cm.
Responsibility: [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.

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