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|All Authors / Contributors:||
Raymond Augustine Bauer; Stephen A Greyser; Donald L Kanter; William M Weilbacher; American Association of Advertising Agencies.; Harvard University. Graduate School of Business Administration. Division of Research.
|Notes:||"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."|
|Description:||xxvi, 473 p. 21 cm.|
|Responsibility:||[by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.|