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Advertising in Asia : communication, culture, and consumption

Author: Katherine Toland Frith
Publisher: Ames : Iowa State University Press, 1996.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
The growth of advertising in Asia has been an important ingredient in the emergence of free-market economies there. Advertising in Asia offers an in-depth analysis of how advertising operates in some of the more developed countries and colonies in this region. Written by practitioners and scholars from throughout the region, Advertising in Asia examines current issues such as political structure, national  Read more...
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Additional Physical Format: Online version:
Advertising in Asia.
Ames : Iowa State University Press, 1996
(OCoLC)646870543
Document Type: Book
All Authors / Contributors: Katherine Toland Frith
ISBN: 0813828880 9780813828886
OCLC Number: 34824106
Description: xii, 313 pages : illustrations ; 24 cm
Contents: Introduction: dependence or convergence? / Katherine Toland Frith --
Advertising in Japan: changing times for an economic giant / Osamu Inoue --
Advertising in Hong Kong / Ernest F. Martin --
Advertising in China: a socialist experiment / Hong Cheng --
Advertising in Taiwan: sociopolitical changes and multinational impact / James Tsao --
Advertising in Korea: international challenges and politics / Kwangmi Ko Kim --
Advertising in India: the winds of change / Subir Sengupta and Kartik Pashupati --
Advertising in the Philippines: communication, culture and consumption / Elena Pernia --
Blossoming of advertising in Thailnd / M.L. Vittratorn Chirapravati. Malaysia: advertising in a multiracial society / Teck Hua Ngu --
Advertising in Indonesia: unity in diversity / Katherine Toland Frith --
Advertising in Singapore / Felix Stravens.
Responsibility: edited by Katherine Toland Frith.

Abstract:

This text collects the work of 11 practioners and scholars from Japan, Hong Kong, China, Taiwan, Korea, India, the Philippines, Thailand, Malaysia, Indonesia and Singapore. They show how advertising  Read more...

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