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Advertising Layout. : Part 1 Space Allocations

Author: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
Publisher: New York, N.Y. : Films Media Group, [2010], ©2011.
Series: Advertising Layout.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Database:WorldCat
Summary:
This program helps students understand the proper space allocation for the main elements of a two-dimensional advertisement, including the illustration, headline, copy, and logo. The discussion covers the question of whether to use a photograph or original art for the illustration, as well as text issues such as overprinting, reverse type, and typefaces. It also provides examples of symmetrical and asymmetrical  Read more...
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Details

Genre/Form: Educational films
Internet videos
Videorecording
Additional Physical Format: Originally produced:
D.E. Visuals (Firm), 2011.
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC Number: 811356228
Language Note: Closed-captioned.
Notes: Encoded with permission for digital streaming by Films Media Group on November 17, 2010.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Target Audience: 9 & up.
Description: 1 online resource (1 video file (19 min.)) : sd., col.
Contents: Introduction to Advertising Layout Part I: Space Allocations (0:51) --
Attention Grabbing Illustrations (3:00) --
Types of Illustrations (1:41) --
Headlines: Surprinting, Reverse Type and Typeface (2:42) --
Copy, Logo & Optical Balance (2:02) --
Rules of Composition (1:35) --
Page Size, Bleed and Border Layouts (3:38) --
Ads that Violate Rules of Composition (1:16) --
Simplicity Unity & Harmony (1:53) --
Credits: Advertising Layout Part I: Space Allocations (0:17)
Series Title: Advertising Layout.
Other Titles: Space Allocations
Responsibility: D.E. Visuals (Firm).

Abstract:

This program helps students understand the proper space allocation for the main elements of a two-dimensional advertisement, including the illustration, headline, copy, and logo. The discussion covers the question of whether to use a photograph or original art for the illustration, as well as text issues such as overprinting, reverse type, and typefaces. It also provides examples of symmetrical and asymmetrical balance as well as the Kodak rule of thirds. Viewers are introduced to the layout concepts known as vertical half, horizontal half, corner half, white space, bleed, and borders. The conclusion features examples of simplicity, unity, and harmony in layout design.

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Linked Data


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