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Advertising Layout. : Part 2 Visual Direction Titelvorschau
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Advertising Layout. : Part 2 Visual Direction

Verfasser/in: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
Verlag: New York, N.Y. : Films Media Group, [2010], ©2011.
Serien: Advertising Layout.
Ausgabe/Format   E-Video : Clipart/Bilder/Graphiken : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic  Weiterlesen…
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Details

Gattung/Form: Educational films
Internet videos
Videorecording
Physisches Format Originally produced:
D.E. Visuals (Firm), 2011.
Medientyp: Clipart/Bilder/Graphiken, Internetquelle, Videoaufnahme
Dokumenttyp: Internet-Ressource, Computer-Datei, Bildmaterial
Alle Autoren: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC-Nummer: 811356229
Sprachhinweis: Closed-captioned.
Anmerkungen: Encoded with permission for digital streaming by Films Media Group on November 17, 2010.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Zielgruppe: 9 & up.
Beschreibung: 1 online resource (1 video file (19 min.)) : sd., col.
Inhalt: Introduction to Advertising Layout Part II: Visual Direction (0:51) --
Picture Window, Silhouette & Square Zero Layouts (2:27) --
Mondrian and Closure Layouts (1:28) --
Oversizing & Juxtaposition Layouts (1:51) --
Surrealism & Shock Layouts (1:52) --
Layouts: Overlapping and Spatial Progression (4:05) --
Headline Placement (2:13) --
Headlines and Sub-Headlines. (2:55) --
Credits: Advertising Layout Part II: Visual Direction (0:14)
Serientitel: Advertising Layout.
Andere Titel Visual Direction
Verfasserangabe: D.E. Visuals (Firm).

Abstract:

Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques - such as diagonal, standard, "C," "Z," overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines.

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