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Advertising Layout. : Part 2 Visual Direction

Autor: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
Editorial: New York, N.Y. : Films Media Group, [2010], ©2011.
Serie: Advertising Layout.
Edición/Formato:   Video-e : Imágenes prediseñadas/imágenes/gráficos : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic  Leer más
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Detalles

Género/Forma: Educational films
Internet videos
Videorecording
Formato físico adicional: Originally produced:
D.E. Visuals (Firm), 2011.
Tipo de material: Imágenes prediseñadas/imágenes/gráficos, Recurso en Internet, Grabación de video
Tipo de documento: Recurso en Internet, Archivo de computadora, Material visual
Todos autores / colaboradores: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
Número OCLC: 811356229
Nota del idioma: Closed-captioned.
Notas: Encoded with permission for digital streaming by Films Media Group on November 17, 2010.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Público objetivo 9 & up.
Descripción: 1 online resource (1 video file (19 min.)) : sd., col.
Contenido: Introduction to Advertising Layout Part II: Visual Direction (0:51) --
Picture Window, Silhouette & Square Zero Layouts (2:27) --
Mondrian and Closure Layouts (1:28) --
Oversizing & Juxtaposition Layouts (1:51) --
Surrealism & Shock Layouts (1:52) --
Layouts: Overlapping and Spatial Progression (4:05) --
Headline Placement (2:13) --
Headlines and Sub-Headlines. (2:55) --
Credits: Advertising Layout Part II: Visual Direction (0:14)
Título de la serie: Advertising Layout.
Otros títulos: Visual Direction
Responsabilidad: D.E. Visuals (Firm).

Resumen:

Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques - such as diagonal, standard, "C," "Z," overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines.

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Datos enlazados


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