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Advertising Layout. : Part 2 Visual Direction

Auteur : D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
Éditeur : New York, N.Y. : Films Media Group, [2010], ©2011.
Collection : Advertising Layout.
Édition/format :   Vidéo électronique : Clip art/images/graphiques : AnglaisVoir toutes les éditions et les formats
Base de données :WorldCat
Résumé :
Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic  Lire la suite...
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Détails

Genre/forme : Educational films
Internet videos
Videorecording
Format – détails additionnels : Originally produced:
D.E. Visuals (Firm), 2011.
Type d’ouvrage : Clip art/images/graphiques, Ressource Internet, Enregistrement vidéo
Format : Ressource Internet, Fichier informatique, Matériel visuel
Tous les auteurs / collaborateurs : D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
Numéro OCLC : 811356229
Note sur la langue : Closed-captioned.
Notes : Encoded with permission for digital streaming by Films Media Group on November 17, 2010.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Public cible : 9 & up.
Description : 1 online resource (1 video file (19 min.)) : sd., col.
Contenu : Introduction to Advertising Layout Part II: Visual Direction (0:51) --
Picture Window, Silhouette & Square Zero Layouts (2:27) --
Mondrian and Closure Layouts (1:28) --
Oversizing & Juxtaposition Layouts (1:51) --
Surrealism & Shock Layouts (1:52) --
Layouts: Overlapping and Spatial Progression (4:05) --
Headline Placement (2:13) --
Headlines and Sub-Headlines. (2:55) --
Credits: Advertising Layout Part II: Visual Direction (0:14)
Titre de collection : Advertising Layout.
Autres titres : Visual Direction
Responsabilité : D.E. Visuals (Firm).

Résumé :

Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques - such as diagonal, standard, "C," "Z," overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines.

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Données liées


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schema:description"Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques - such as diagonal, standard, "C," "Z," overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines."
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