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Advertising Layout. Part 2 : Visual Direction

Autore: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
Editore: New York, N.Y. : Films Media Group, [2010], ©2011.
Serie: Advertising Layout.
Edizione/Formato:   Video elettronico : Clipart/images/graphics : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic  Per saperne di più…
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Dettagli

Genere/forma: Videorecording
Educational films
Internet videos
Informazioni aggiuntive sul formato: Originally produced:
D.E. Visuals (Firm), 2011
Tipo materiale: Clipart/images/graphics, Risorsa internet, Videorecording
Tipo documento Risorsa Internet, Computer file, Materiale visivo
Tutti gli autori / Collaboratori: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
Numero OCLC: 811356229
Nota sulla lingua: Closed-captioned.
Note: Encoded with permission for digital streaming by Films Media Group on November 17, 2010.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Destinatari 9 & up.
Descrizione: 1 online resource (1 video file (19 min.)) : sound, color.
Contenuti: Introduction to Advertising Layout Part II: Visual Direction (0:51) --
Picture Window, Silhouette & Square Zero Layouts (2:27) --
Mondrian and Closure Layouts (1:28) --
Oversizing & Juxtaposition Layouts (1:51) --
Surrealism & Shock Layouts (1:52) --
Layouts: Overlapping and Spatial Progression (4:05) --
Headline Placement (2:13) --
Headlines and Sub-Headlines. (2:55) --
Credits: Advertising Layout Part II: Visual Direction (0:14).
Titolo della serie: Advertising Layout.
Altri titoli: Visual Direction
Responsabilità: D.E. Visuals (Firm).

Abstract:

Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques - such as diagonal, standard, "C," "Z," overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines.

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