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Advertising Layout. Part 2 : Visual Direction

著者: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
出版社: New York, N.Y. : Films Media Group, [2010], ©2011.
シリーズ: Advertising Layout.
エディション/フォーマット:   電子ビデオ : Clipart/images/graphics : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic  続きを読む
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ジャンル/形式: Videorecording
Educational films
Internet videos
その他のフォーマット: Originally produced:
D.E. Visuals (Firm), 2011
資料の種類: Clipart/images/graphics, インターネット資料, Videorecording
ドキュメントの種類 インターネット資料, 電子ファイル, 視覚資料
すべての著者/寄与者: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC No.: 811356229
言語注記: Closed-captioned.
メモ: Encoded with permission for digital streaming by Films Media Group on November 17, 2010.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
対象者 9 & up.
物理形態: 1 online resource (1 video file (19 min.)) : sound, color.
コンテンツ: Introduction to Advertising Layout Part II: Visual Direction (0:51) --
Picture Window, Silhouette & Square Zero Layouts (2:27) --
Mondrian and Closure Layouts (1:28) --
Oversizing & Juxtaposition Layouts (1:51) --
Surrealism & Shock Layouts (1:52) --
Layouts: Overlapping and Spatial Progression (4:05) --
Headline Placement (2:13) --
Headlines and Sub-Headlines. (2:55) --
Credits: Advertising Layout Part II: Visual Direction (0:14).
シリーズタイトル: Advertising Layout.
その他のタイトル: Visual Direction
責任者: D.E. Visuals (Firm).

概要:

Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques - such as diagonal, standard, "C," "Z," overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines.

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