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Advertising Layout. : Part 2 Visual Direction

저자: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
출판사: New York, N.Y. : Films Media Group, [2010], ©2011.
시리즈: Advertising Layout.
판/형식:   e비디오 : 클립아트/이미지/그래픽 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic  더 읽기…
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상세정보

장르/형태: Educational films
Internet videos
Videorecording
추가적인 물리적 형식: Originally produced:
D.E. Visuals (Firm), 2011.
자료 유형: 클립아트/이미지/그래픽, 인터넷 자료, 비디오레코딩
문서 형식: 인터넷 자원, 컴퓨터 파일, 시각 자료
모든 저자 / 참여자: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC 번호: 811356229
언어 메모: Closed-captioned.
메모: Encoded with permission for digital streaming by Films Media Group on November 17, 2010.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
해당 독자: 9 & up.
설명: 1 online resource (1 video file (19 min.)) : sd., col.
내용: Introduction to Advertising Layout Part II: Visual Direction (0:51) --
Picture Window, Silhouette & Square Zero Layouts (2:27) --
Mondrian and Closure Layouts (1:28) --
Oversizing & Juxtaposition Layouts (1:51) --
Surrealism & Shock Layouts (1:52) --
Layouts: Overlapping and Spatial Progression (4:05) --
Headline Placement (2:13) --
Headlines and Sub-Headlines. (2:55) --
Credits: Advertising Layout Part II: Visual Direction (0:14)
일련 제목: Advertising Layout.
다른 제목 Visual Direction
책임: D.E. Visuals (Firm).

초록:

Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques - such as diagonal, standard, "C," "Z," overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines.

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