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Advertising Layout. Part 2 : Visual Direction

Autor: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
Editora: New York, N.Y. : Films Media Group, [2010], ©2011.
Séries: Advertising Layout.
Edição/Formato   Vídeo digital : Clipart/imagens/gráficos : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic  Ler mais...
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Detalhes

Gênero/Forma: Videorecording
Educational films
Internet videos
Formato Físico Adicional: Originally produced:
D.E. Visuals (Firm), 2011
Tipo de Material: Clipart/imagens/gráficos, Recurso Internet, Gravação de vídeo
Tipo de Documento Recursos de internet, Arquivo de computador, Material visual
Todos os Autores / Contribuintes: D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.
Número OCLC: 811356229
Nota do Idioma: Closed-captioned.
Notas: Encoded with permission for digital streaming by Films Media Group on November 17, 2010.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Público Alvo 9 & up.
Descrição: 1 online resource (1 video file (19 min.)) : sound, color.
Conteúdos: Introduction to Advertising Layout Part II: Visual Direction (0:51) --
Picture Window, Silhouette & Square Zero Layouts (2:27) --
Mondrian and Closure Layouts (1:28) --
Oversizing & Juxtaposition Layouts (1:51) --
Surrealism & Shock Layouts (1:52) --
Layouts: Overlapping and Spatial Progression (4:05) --
Headline Placement (2:13) --
Headlines and Sub-Headlines. (2:55) --
Credits: Advertising Layout Part II: Visual Direction (0:14).
Título da Série: Advertising Layout.
Outros Títulos: Visual Direction
Responsabilidade: D.E. Visuals (Firm).

Resumo:

Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques - such as diagonal, standard, "C," "Z," overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines.

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