D.E. Visuals (Firm), 2011.
|材料类型：||剪辑艺术/影像/图形, 互联网资源, 录像|
|文件类型：||互联网资源, 计算机文档, 视觉资料|
|所有的著者/提供者：||D.E. Visuals (Firm); Films for the Humanities & Sciences (Firm); Films Media Group.|
|注意：||Encoded with permission for digital streaming by Films Media Group on November 17, 2010.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
|目标对象：||9 & up.|
|描述：||1 online resource (1 video file (19 min.)) : sd., col.|
|内容：||Introduction to Advertising Layout Part II: Visual Direction (0:51) --
Picture Window, Silhouette & Square Zero Layouts (2:27) --
Mondrian and Closure Layouts (1:28) --
Oversizing & Juxtaposition Layouts (1:51) --
Surrealism & Shock Layouts (1:52) --
Layouts: Overlapping and Spatial Progression (4:05) --
Headline Placement (2:13) --
Headlines and Sub-Headlines. (2:55) --
Credits: Advertising Layout Part II: Visual Direction (0:14)
|责任：||D.E. Visuals (Firm).|
Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within an ad by using various compositional techniques - such as diagonal, standard, "C," "Z," overlapping, and spatial progression. The video concludes with a section on the importance and practical use of headlines and sub-headlines.