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Advertising layout. Part 2 : visual direction

Author: D.E. Visuals (Firm)
Publisher: Sunrise, FL : D.E. Visuals, 2011.
Series: Global business and economics in video
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of 'diagonal', 'standard', 'C', 'Z', 'overlapping', and 'spatial progression.' Concludes with a special section on the importance and use of headlines and  Read more...
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Details

Genre/Form: Educational films
Additional Physical Format: Print version:
Advertising layout. Part 2.
Sunrise, FL : D.E. Visuals, 2011 publisher catalog number
DE 120B
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: D.E. Visuals (Firm)
OCLC Number: 874048688
Language Note: This edition in English.
Notes: Title from resource description page (viewed Mar. 12, 2014).
Description: 1 online resource (19 min.).
Series Title: Global business and economics in video
Responsibility: produced by D.E. Visuals.

Abstract:

Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of 'diagonal', 'standard', 'C', 'Z', 'overlapping', and 'spatial progression.' Concludes with a special section on the importance and use of headlines and sub-headlines.

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