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Advertising layout. Pt. 2 : visual direction.

Author: Kanopy (Firm); DE Visuals.
Publisher: [San Francisco, California, USA] : Kanopy Streaming, 2014.
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of "diagonal", "standard", "C", "Z", "overlapping", and "spatial progression." Concludes with a special section on the importance and use of headlines and  Read more...
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Details

Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Kanopy (Firm); DE Visuals.
OCLC Number: 900275357
Event notes: Originally produced by D.E. Visuals in 2010.
Description: 1 online resource (1 video file, 18 min. 41 sec.)
Other Titles: Advertising layout part 2
Visual direction
More information:

Abstract:

Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of "diagonal", "standard", "C", "Z", "overlapping", and "spatial progression." Concludes with a special section on the importance and use of headlines and sub-headlines.

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Linked Data


Primary Entity

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