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|All Authors / Contributors:||
Francesco M Nicosia; University of California, Berkeley. Graduate School of Business Administration.; United States. Federal Trade Commission.
|ISBN:||0070465282 9780070465282 0070465274 9780070465275|
|Notes:||A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
|Description:||xx, 386 pages illustrations 24 cm|
|Responsibility:||[Edited by] Francesco M. Nicosia.|