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Advertising, management, and society: a business point of view.

Author: Francesco M Nicosia; University of California, Berkeley. Graduate School of Business Administration.; United States. Federal Trade Commission.
Publisher: New York, McGraw-Hill [1974]
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Francesco M Nicosia; University of California, Berkeley. Graduate School of Business Administration.; United States. Federal Trade Commission.
ISBN: 0070465282 9780070465282 0070465274 9780070465275
OCLC Number: 821372
Notes: A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.
Description: xx, 386 pages illustrations 24 cm
Responsibility: [Edited by] Francesco M. Nicosia.

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