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Advertising management and the business publishing industry : marketing notes and cases

Author: Albert N Greco
Publisher: New York : New York University Press, ©1991.
Series: New York University business magazine publishing series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

In this text the author addresses some of the key issues confronting advertising managers in the diverse business publishing industry. He presents 39 case studies of major publishing firms, including  Read more...

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Document Type: Book
All Authors / Contributors: Albert N Greco
ISBN: 081473040X 9780814730409 0814730418 9780814730416
OCLC Number: 23177031
Description: xii, 301 pages ; 24 cm.
Series Title: New York University business magazine publishing series.
Responsibility: Albert N. Greco.

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