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Advertising management : cases and concepts

Author: Charles H Patti; John H Murphy
Publisher: Columbus, Ohio : Grid, ©1978.
Series: Grid series in advertising and journalism.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Charles H Patti; John H Murphy
ISBN: 0882441434 9780882441436 0471869996 9780471869993
OCLC Number: 3893011
Description: xiv, 298 pages : illustrations ; 24 cm.
Series Title: Grid series in advertising and journalism.
Responsibility: Charles H. Patti, John H. Murphy.

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