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The advertising media

Author: Steve Clements
Publisher: Sunrise, FL : D.E. Visuals, 2001.
Series: Global business and economics in video
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising must be part of the retailer's IMC program. Interviews with media professionals in e-commerce, traditional retailing and direct  Read more...
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Details

Genre/Form: Educational films
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Steve Clements
OCLC Number: 874048355
Language Note: This edition in English.
Notes: Title from resource description page (viewed Mar. 12, 2014).
Description: 1 online resource (25 min.).
Series Title: Global business and economics in video
Responsibility: by Steve Clements.

Abstract:

Focus is on challenges for 21st century retailers to make cost-effective media buys. With increased audience fragmentation from more media alternatives, retailers need to reexamine the traditional media of newspapers, magazines, direct mail, TV and radio. Discusses how Internet advertising must be part of the retailer's IMC program. Interviews with media professionals in e-commerce, traditional retailing and direct mail.

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