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Advertising : new techniques for visual seduction

Author: Uwe Stoklossa; Thomas Rempen
Publisher: London ; New York : Thames & Hudson, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Suitable for anyone working in advertising or involved in the business of communication, this book is packed with examples of advertisements that use optical magic in order to hook the viewer.

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Document Type: Book
All Authors / Contributors: Uwe Stoklossa; Thomas Rempen
ISBN: 0500513406 9780500513408
OCLC Number: 455653135
Description: 270 str. : ilustr. ; 30 cm
Contents: 1. Figure and Ground * 2. Two and Three Dimensions * 3. Foreground and Background * 4. Big and Small * 5. Compositions * 6. Setting Up a Scene * 7. Seeing in Context * 8. Outlines * 9. Words and Pictures 10. On the Spot * 11. From Eyes to Brain * 12. Index
Responsibility: Uwe Stoklossa ; edited by Thomas Rempen.

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'Like a video cheats book for people in creative design' - Blow Back

 
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