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Advertising on trial : consumer activism and corporate public relations in the 1930s

Author: Inger L Stole
Publisher: Urbana, Ill. : University of Illinois Press, ©2006.
Series: History of communication.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

It hasn't occurred to even the harshest critics of advertising since the 1930s to regulate advertising as extensively as its earliest opponents almost succeeded in doing. This title examines how  Read more...

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Genre/Form: History
Additional Physical Format: Online version:
Stole, Inger L.
Advertising on trial.
Urbana, Ill. : University of Illinois Press, ©2006
(OCoLC)647082832
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Inger L Stole
ISBN: 9780252030598 0252030591 9780252072994 0252072995
OCLC Number: 60741999
Description: xviii, 290 pages : illustrations ; 23 cm.
Contents: Rise of a corporate culture --
Advertising challenged --
Drive for federal advertising regulation, 1933-1935 --
Consumer movement divided --
Defining the consumer agenda --
Legislative closure --
Red baiting the consumer movement --
Key players --
Legislative developments, 1933-38.
Series Title: History of communication.
Other Titles: Consumer activism and corporate public relations in the 1930s
Responsibility: Inger L. Stole.
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"By examining the records of leading consumer movement groups and advertising associations, as well as key business journals like "Printers' Ink" and "Advertising Age, "[Stole] skillfully depicts an Read more...

 
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