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Advertising on trial : managing your agency for effective results

Author: Jim Ring
Publisher: London : Pitman Pub., 1993.
Edition/Format:   Print book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jim Ring
ISBN: 0273039709 9780273039709
OCLC Number: 28946830
Notes: "Financial times/Pitman Publishing series"--Jacket.
Includes index.
Description: x, 203 pages : illustrations ; 24 cm
Contents: Foreword / Edward Kelley --
Introduction: Managing Change --
Sir Allen Sheppard: The Management of Change --
When are Management Audits Appropriate? --
Roger Brooke: Investment Appraisal --
R. Van Oostrom: Eli Lilly --
An Unusual Commercial Approach --
Management Audit: a Vital Management Tool --
David Hobman: Changing Charities --
What Does a Management Audit Achieve? --
Peter A. Jacobs: A Change in Culture --
Management Audit Methodology --
Dr. P. Meyart: Management Development --
Management Audit Case Examples --
Management Audit and Emerging Economies --
Benefits of a Management Audit --
C.G. Clive: Managing Change and Growth in Venture Capital --
J. Cusack: Management of a Turnaround Situation --
Sir Graham Day: The Importance of Direct Communication --
Sir John Egan: Three Fundamental Business Concepts --
Paul Insley: Meeting and Knowing the Team --
David Laing: Changing to a Marketing Culture --
Sir Peter Levene: Change in the Civil Service --
M J Peagram: 'People are our Greatest Asset' --
Richard Pollen: The Role of Communication in the Management of Change --
Terry Robinson: Building Management Excellence --
Tony Wardell: Organisational Considerations Post Buy-Out --
The Lord Weinstock: The Best Use of Resources --
Appendix I: Timescale --
Appendix II: Approximate Timings --
Appendix III: Management Audit Expenses.
Other Titles: Financial times (London, England)
Responsibility: Jim Ring.

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