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Advertising organizations and publications : a resource guide

Author: John Philip Jones
Publisher: Thousand Oaks, Calif. : Sage Publications, Inc., ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

A guide to the 77 key organizations and publications in the field of advertising and marketing communications.

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Additional Physical Format: Online version:
Advertising organizations and publications.
Thousand Oaks, Calif. : Sage Publications, Inc., ©2000
(OCoLC)647458455
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Philip Jones
ISBN: 0761912363 9780761912361 0761912371 9780761912378
OCLC Number: 42597795
Description: xviii, 346 pages : illustrations ; 24 cm
Contents: "Subliminal" Advertising --
Advertising Archives--The University of Illinois / Diane Foxhill Carothers --
Advertising Archives--Other Collections --
The Advertising Association (AA) (United Kingdom) / Andrew Brown --
The Advertising Council --
The Advertising Educational Foundation (AEF) / Paula A. Alex --
The Advertising Federation of Australia (AFA) / Helga Diamond --
Advertising Industry Awards --
The Advertising Research Foundation (ARF) / Jim Spaeth --
Advertising Seminars International (asi) --
The American Academy of Advertising (AAA) / Robert L. King --
The American Advertising Federation (AAF) and the Advertising Hall of Fame --
The American Association of Advertising Agencies (AAAA) --
The American Marketing Association (AMA) --
Arcature (formerly the Coalition for Brand Equity) --
The Association of National Advertisers (ANA) --
The Audit Bureau of Circulations (ABC) --
British Design and Art Direction (DandAD) --
The Children's Advertising Review Unit (CARU) / Elizabeth Lascoutx --
Competitive Media Reporting (CMR) --
The Council for Marketing and Opinion Research (CMOR) --
The Council of American Survey Research Organizations (CASRO) --
Cox Direct--Annual Surveys of Promotional Practices --
The Direct Marketing Association (DMA) --
The Direct Marketing Educational Foundation (DMEF) / Laurie J. Spar --
The European Association of Advertising Agencies (EAAA) --
The European Society for Opinion and Marketing Research (ESOMAR) --
The Federal Trade Commission and How It Regulates Advertising / Jan Slater.
Responsibility: edited by John Philip Jones.
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