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Advertising : principles and practice

Author: William Wells; John Burnett; Sandra E Moriarty; Charles Pearce
Publisher: Englewood Cliffs, N.J. : Prentice Hall, ©1992.
Edition/Format:   Print book : English : 2nd ed., Annotated instructor's ed.View all editions and formats
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Additional Physical Format: Online version:
Wells, William, 1926-
Advertising.
Englewood Cliffs, N.J. : Prentice Hall, ©1992
(OCoLC)690852787
Document Type: Book
All Authors / Contributors: William Wells; John Burnett; Sandra E Moriarty; Charles Pearce
ISBN: 0130162132 9780130162137 0130162051 9780130162052
OCLC Number: 26457225
Description: xxi, 692, [69] pages : illustrations (some color) ; 29 cm
Responsibility: William Wells, John Burnett, Sandra Moriarty.

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