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Advertising & the business of brands : an introduction to careers & concepts in advertising & marketing

Author: Bruce Bendinger
Publisher: Chicago, IL : Copy Workshop, ©2001.
Edition/Format:   Print book : English : 1st edView all editions and formats
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Document Type: Book
All Authors / Contributors: Bruce Bendinger
ISBN: 1887229051 9781887229050
OCLC Number: 49857982
Description: vi, 618 pages : illustrations ; 28 cm
Other Titles: Advertising and the business of brands
Responsibility: by Bruce Bendinger [and others].

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