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Advertising, the media and globalisation : a world in motion

Author: John Sinclair
Publisher: Abingdon, Oxon ; New York : Routledge, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media.  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Sinclair, John, 1944-
Advertising, the media and globalisation.
Abingdon, Oxon ; New York : Routledge, 2012
(DLC) 2011041862
(OCoLC)731925345
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Sinclair
ISBN: 9780203143643 0203143647 9781136500985 1136500987
OCLC Number: 801405489
Description: 1 online resource (160 pages) : illustrations
Contents: Advertising as an object of study --
Global trends in the advertising industry --
Advertising and the media in motion --
Current trends in advertising, media and society --
Advertising, globalisation and world regions.
Responsibility: John Sinclair.

Abstract:

This book provides a thorough account of contemporary trends in advertising and media industries. It examinesathe role of advertisingain the globalisation of consumer culture, taking an empirical,  Read more...
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'...the breadth and depth of his survey of the core communication medium of the late 20th century makes his book worth reading, certainly by students and probably by practitioners. Sinclair achieves Read more...

 
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